As far as 2022 is concerned, there are around 12-24 million online stores. Moreover, there are 2.14 billion online shoppers worldwide. Because this number is increasing rapidly, increasing traffic to your Shopify store has become more difficult.
So, knowing how to drive traffic is what eCommerce businesses should emphasize. Here we are with the best strategies to increase traffic to the online store.
How to Drive Traffic to Shopify Store
Below are the tried and tested tricks for getting traffic to the Shopify store. Read-on!
How attentive are you to your Facebook or Instagram page? Be honest with yourself here. Running social media to promote your business makes it easy for people to connect with your brand and also allows them to start trusting you.
Many people think that it is enough to make a stunning website and post 1 post on Instagram and buyers will be drawn to you – No!
After creating a website, you need to devote 90% of your time to maintaining social media networks.
Get Started with SEO
If you thought SEO was practically irrelevant today compared to what it was a few years ago, you are deeply mistaken. Optimizing your website content for organic search engine traffic is one of the most valuable and profitable practices you can use.
Have you taken care of your meta descriptions? What do most of your alt texts look like? Frankly, it usually takes at least 4-5 months to see the results flowing from your SEO efforts, trust me it’s worth the wait.
Users love to read about things that interest them. And if the content is high-quality, they immediately attach to both your writing style and you. Placing your blog post on a reputable website can dramatically increase both your referral and direct traffic. Plus, it’s a great way to actually build a successful Shopify store with the help of an expert Shopify website developer.
Use Long keywords
The user looking for “more website traffic” may or may not even find this article, let alone click on it through the search engines.
The reason for this is that the query is too general, and there are many topics associated with it that users may be looking for. If, however, when a query like “tips to increase Shopify traffic in 2022” is typed, then, this article click will be much higher due to the relevance of the topic in question.
That is to say, long-tail keywords represent the majority of web searches. So, if you misread them for SEO or paid search, you are wasting a lot of time.
Make an Email Newsletter
Email marketing is very often either completely ignored or always done wrong. This type of traffic acquisition refers to the act of sending out carefully crafted emails. It makes you want to come back to your page for whatever reason or purpose you might have in mind.
When we talk about revisiting, it means that users must have visited your Shopify online store at least once to leave their email address there. Whether it’s signing up for a newsletter, a registration form, or something else entirely, your visitors and customers’ emails are by far one of your most valuable resources.
Optimize your Site
Have you ever left a website you just clicked on because it took too long to load? Sounds familiar, doesn’t it?
Up to 87% of customers who are dissatisfied with the way a website is performing (mainly in terms of content load speed) say they are unlikely to buy from such a site. You need to make sure your site is mobile-optimized and loads fast enough.
Study your Competitors
“Keep your friends close and your enemies closer” quote will not be relevant and truthful in marketing.
There are tons of software and online services that give you an idea of your competitors at a glance. These services collect all the data they can get about the performance of specific sites, as well as their content and how much it resonates with their target audience (which, of course, is also your target audience).
Show yourself in the Comments
Commenting on content in your niche doesn’t guarantee that you’ll start getting tons of Shopify traffic right away. But if you do it well, it will be fruitful. Posting your name can be a great idea because sooner or later the value you have provided will be rewarded.
Just make sure you are communicating to users who actually belong to your market segment (niche) and don’t load unrelated websites with spam links.
Now that there is absolutely nothing stopping you from attracting millions of people to your site over the next 12 months, there is no excuse for not taking action and getting the results you want.
When it is about Shopify development, build the strategy effectively as per your research and budget. It is essential for your shop’s success. In addition, it is recommended to stay updated and get benefits from the lucrative products.
Do you find these tricks productive? Have we missed something? Share your thoughts related to this article below in the comment section. Thanks for reading!