Chatbots became popular in 2014 when Facebook Senger became another app. Currently, there are more than 1.3 billion messenger users worldwide, and the number is expected to increase.
Messenger allows businesses to automatically communicate with their customers via chat messages. Brands can set up automated flows, ultimately interact with users, tell the history of the brand, introduce new products, and help customers make product choices.
When marketers started using chatbots, they found that 80% of chat messages were open and 50% were 4-8 times more responsive than email marketing.
Over the last few years, Facebook has launched ads that can enhance the brand with chatbots. This was a significant extension of the ability to use chatbots as a marketing channel.
Here’s how this message ad works:
When a user clicks on an ad, it will be added to the message list and a chatbot message will be sent. The robot is then programmed to answer questions from discerning customers.
Chatbot MobileMonkey is actually taking the drug and using press ads. They were able to reduce purchase costs by 97% and create automated sequences for consumers to instantly view and use their products.
Another interesting advantage of using chatbots is the cost-effectiveness they offer in customer service. The best example of omni-channel marketing is how Amtrak (a light rail company) uses chatbots.
Amtrak has launched a chatbot called Julie designed to answer customer questions and book tickets online and via messenger.
The results are as follows:
- Reservations increased by 25%
- Stronger customer service costs $ 1 million annually
- Chatbots answer over 5 million questions each year
- Chatbots make 30% more bookings than other channels
Therefore, chatbots are now able to create multi-channel experiences and provide features more efficiently to company users and passengers.
- Push notifications
Do you remember what you did when you sent abusive messages to your smartphone or desktop? This is called a push notification.
On a cell phone it will be on time, but it will be displayed on the desktop when you open the browser.
Motivational messages are very useful for sending cart abandonment messages and reminding customers about future sales. They are also very helpful in getting customers back to your site or app.
Let me give you an example.
Sport’s Cafe is an online sports newsletter trying to capture traffic and increase customer traffic. So they decided to give it a try.
They started sending messages about the latest competitions in the sport that users are interested in. The result was amazing. They returned more than 10,000 users to the site within the first 100 days of the campaign. The average number of page views also increased by 32%.
The two main indicators of paying attention to a successful channel are the 32% click rate, and users who bring them home spend 120% more time on the site than the average user.
At the sports cafe, gun messages are a huge success as consumers spend more time on mobile phones throughout the day. According to the New York Post, Americans check their cell phones every 12 minutes.
Did you try to count? Of course, I check my email every 10-20 minutes. It’s a drug addict.
That’s why motivational messages work so well. They will welcome you and attract your attention when you are abroad.
- Text messaging (SMS)
Another great channel is sending SMS, especially for e-commerce stores. Customers are looking forward to personal interaction with vendors and businesses, and brands are highly regarded and actually rising for this approach.
Here are some great examples of text messages that you need to send to all your customers.
Delivery Notification-Notifies the customer when the product was shipped and how long it will take to arrive.
Delivery Notice-Tells you that your product has been delivered and that you can respond to your questions and concerns.
Ask for feedback-How was your product experience?
You can use a very good tool to reduce the number of times your shopping cart is loaded with a text message called a direct refund. LiveRecover is an app that integrates with your e-commerce store and automatically sends text messages to your customers.
When a customer responds to an automated SMS, the application provides a direct solution to the problem and a discount to the customer.
It’s very effective-think about it.
You let real customers answer all their questions and concerns.
This is a personal touch that e-commerce users have come to expect in 2020, and this omnichannel marketing strategy creates a brand ambassador that not only makes consumers happy, but also attracts friends.
- Augmented reality
The next big horizon is augmented reality in digital marketing, and its application is absolutely stunning.
What is the difference between augmented reality and virtual reality?
Virtual reality is where users often enter a new world and use specialized technologies to do so. Augmented reality means placing a visual layer on top of the user experience.
For example, augmented reality is used to decorate homes to show customers sofas and plants bought from an actual room.