omni-channel’

HOW TO CREATE AN OMNI-CHANNEL STRATEGY – YOU MUST KNOW

HOW TO CREATE AN OMNI-CHANNEL STRATEGY – YOU MUST KNOW

Have you ever heard of omni-channel (or omnichannel ) strategy or even better omnichannel ? In this practical guide, we aim to offer you all the main notions on this type of marketing approach , which is now increasingly used to target a transversal audience as specifically as possible. The omni-channel marketing strategy is what we can define as a management in perfect synergy of the different channels that the company uses to communicate with its audience . In this sense, we are therefore referring not only to digital channels , but also physical ones , which will then have to be added to the customer touchpoints in order to monitor brand awareness , reputation and consumer experience . Remember that any way in which the customer has the opportunity to interact with the…
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