customer

Customer Activation: What’s The Deal?

Customer Activation: What’s The Deal?

If you work in sales, marketing or both, your main concern should be bringing new customers in. You can expect this because new business is the engine that drives business growth. You may not be reactivating inactive customers. However, this could lead to you missing out on an enormous source of revenue. A 5% increase is enough to increase your profits by 95%. This is where customer reactivation campaigns are a big help. It can increase your profits up to 95% if you have a 5% increase in customer retention. What Does Customer Reactivation Mean? Customer reactivation has the goal…
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