Consumer Understanding

How Will Digital Signage Improve The Consumer Understanding In The Future?

How Will Digital Signage Improve The Consumer Understanding In The Future?

Marketing communication has evolved dramatically in terms of presentation and customer experience since the so-called "Mad Men" era, triggered by mass advertising. And with the advent of digital signage, the paradigm has shifted from advertising to a personalized and engaging customer experience. The focus is on getting the customer's attention and then building loyalty. More and more companies are using the latest digital signage technologies to inform, engage and entertain their customers. As a result, they are constantly striving to create compelling content. However, even the most compelling content requires digital devices to be delivered safely, reliably, and affordably. That's…
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