The hospitality industry is one of the rapidly evolving sectors. The work involved in the hospitality industry can be extremely daunting. Hoteliers are constantly struggling to complete tons of work simultaneously to ensure that their hotel venture is working smoothly. Massive technological advancements have continuously characterized this sector. Such technical evolution has proved to be a boon in the case of organizational effectiveness, efficiency, and customer satisfaction. A hospitality manager must be aware of these management loopholes and should step forward to modify them.
Some Significant Management Issues
Philip Anandaraj acknowledged and stated some of the significant management issues that have existed in the hospitality industry for eons. They are noted below:
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Coping up with evolving technology:
The rate at which technology has revolutionized the industry in recent years has been startling. Today’s guests are technologically savvy and anticipate their concerns to be confronted as swiftly as possible, which can be strenuous at times. To address all the queries from time to time, operational efficiency must be soaring from the front desk to housekeeping to meet fulfill their demands efficiently.
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Scarcity of labor force:
In the hospitality industry, a dedicated, well-trained, disciplined, and virtuous workforce is of utmost necessity. Scarcity is not only limited to the housekeepers; it extends all the way from the supervisors to hospitality managers. It’s extremely tedious to find a skilled manager who can govern and assimilate hotel information systems into their decision-making process. Certain hotels do not place a high priority on training their workforce, which leads to organizational inefficiency and frequent customer dissatisfaction. Philip Anandraj believes that better training modules, certifications, letters of recommendation, and functional course structure can profoundly help them to ameliorate their potential digital marketing asset management system.
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Online Reputation Management:
The hospitality industry should work day and night to build a strong online presence. Nowadays, customers have the habit of writing online reviews via comments, ratings, and photos on different online platforms. Your online presence can be a make-or-break factor for your hotel.
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Crafting Personalized Packages:
In today’s age, customers prefer to customize their hotel packages rather than being treated similarly to the general population. While customers expect more personalization, businesses are still struggling to execute raw data into suitable action. According to Philip Anandaraj hotelier, these insights provide companies with information regarding purchasing habits and preferences patterns of consumers. It further permits the hospitality industry to generate offers and packages to cater to the needs of specific customers. To excel in the competitive space, the hospitality industry must consistently find unique procedures to customize its consumer’s experience.
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Difficulties related to bookings and management of revenue:
As per Philip Anandraj hotelier, the primary management issue that arises in the hospitality sector is declining revenue. Guests are filled with a wide array of options, which has enticed the management team to step up their marketing and advertising strategies. It may sound impressive but has created challenges regarding management revenue. Hotel managers often lose their reliable clients and a huge portion of the market share if they fail to cater to them. It is often becoming critical to comprehend the booking status to place the best strategic management.
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Obstructions related to seasonality pattern:
In the hospitality industry, peak seasons tend to bring a plethora of bookings. On the other hand, it increases the amount of stress the management team and staff have to bear. It become hectic as hotel managers are expecting to follow the latest trends in booking and pricing patterns. In order to cope with intense peak seasons, effective management policies will continue to be exhaustive. The hospitality industry requires more sets of work force and assets during peak season. During the lean season, the percentage rate drip down dramatically making it stressful for management staff to ensure profitability.
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Poor communication cycle:
Effective communication between housekeeping and maintenance staff, management team, and other workforce is a pivotal day-to-day challenge prevailing in the hospitality sector. It becomes extremely difficult to resolve it your employees are a victim of the poor communication pattern. It is related to speeding up faulty reporting and associates by providing feedback to the clients or to the team to verify that failure that is resolve.
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Incorporation of eco-friendly technology:
Philip Anandaraj hotelier mentioned that your involvement in renewable and environmentally friendly resources can help to accelerate your hotel’s overall profit ratio. Tourists are quest of residing in an environmentally friendly hotel room rather than a standard hotel room with smart appliances.
With soaring electricity prices, reserving energy should be the uttermost priority for any hotelier.
They should opt for voltage optimization, which performs to shrink incoming power to lower energy consumption patterns and safeguard electrical equipment. A hotelier must not forget to turn on and off electronic appliances based on the occupancy of their hotel room.
