Should you opt for an MBA in Digital Marketing? – Let’s find out

Are you undecided about whether or not to pursue an MBA in digital marketing? Well, that’s completely valid because it’s a relatively new addition to the vocational options, and there’s a lot less information out there about it. But by the end of this article, I’m confident you’ll have a better idea of what you want to do.

We’ll discuss what an MBA in digital marketing is, its reach in India, the perks, the curriculum, and, most crucially, the income data in this blog.

But first, let me explain what digital marketing is. Marketers’ marketing operations have altered dramatically since they first learned about digital marketing. Companies began targeting highly potential clientele as a result of substantial customization and personalization, and as a result, their sales increased more than normal.

The demand for digital marketers increased as firms realized the value of digital marketing and how it had become crucial. As a result, now is an excellent moment to begin your career in digital marketing.

Let’s find out what an MBA in Digital Marketing entails without further ado.

What is an MBA in Digital Marketing?

An MBA in Digital Marketing is a specialized post-graduate degree that lasts between two and four years, depending on the institute. This is a relatively new addition to MBA programs, and it is a continuation of traditional marketing.

It teaches how to promote and brand goods and services via the internet, sometimes known as the digital medium. An MBA in digital marketing covers all areas and elements of digital marketing.

The intensive training that a student receives in the form of projects, presentations, and exams is a valuable complement to an MBA in Digital Marketing. These will prepare you for the actual world of business. Many institutions also provide internships to help you improve your table skills.

The majority of working individuals choose an MBA in Digital Marketing to advance their careers and gain access to high-paying job prospects. However, you should be aware that earning an MBA takes a significant amount of time, work, and money.

In India, what does an MBA in Digital Marketing entail?

An MBA has long been a popular choice for further education in India, whether for students or working professionals. Especially with a marketing specialization. Freshers had a harder time finding job chances at the managerial level than those with an MBA on their resumes.

Unlike freshmen who begin as executives, you will begin as a Strategist in your field or a Manager whose primary responsibility is to oversee marketing.

It also enables you to make more frequent and significant advancements in your professional career.

Traditional marketing was no longer the only technique to advertise and market goods and services after the emergence of digitalization. As previously stated, Digital Marketing has been proven to be a more cost-effective, precise, and efficient way of marketing.

Its importance expanded to the point where firms began to create wholly separate and independent digital marketing departments, demonstrating that digital marketing is here to stay and continues to develop year after year. This also points to a rise in the demand for digital marketing experts.

With so many positions accessible, having an MBA in digital marketing will boost your chances of landing your desired job with higher-paying roles.

Following suit, many colleges and institutions have recently begun to offer an MBA in Digital Marketing. To summarise, the scope of a Digital Marketing MBA in India appears to be highly promising and bright.

To pursue an MBA in Digital Marketing or not pursue an MBA in Digital Marketing?

Yes, absolutely. Given the extent and relevance of digital marketing in India, now is the ideal moment to seize this opportunity and begin your career with a Digital Marketing MBA.

Although an MBA in Digital Marketing is available from a variety of colleges and universities. Because it is such new addition, the course curriculum and other crucial features supplied may vary among colleges and may not be up to par.

So, after conducting the extensive study, we recommend IIDE’s MBA  in Digital Marketing. It’s an 11-month course that covers all you need to know. This post-graduate program emphasizes not just digital capabilities, but also administrative abilities. It also includes a two-month internship requirement.

As a result, it’s ideal for anyone who doesn’t want to devote two years to the program but still wants to receive a high-quality education.

Must Read: MBA in Digital Marketing Syllabus

Salary Insights for a Digital Marketing MBA

If you have an MBA in Digital Marketing, you will be able to gain career possibilities straight at the mid-senior executive level in top firms, as opposed to as a fresher. In your first employment, you can anticipate earning between INR 5,00,000 and INR 5,00,000 each month.

A leap from INR 5,00,000 per annum to INR 9,00,000 – INR 12,00,000 per annum is also projected after three years of expertise. Take a peek at the typical salary for a Digital Marketing Manager in the table below.


That’s pretty much everything there is to know about an MBA in Digital Marketing. We hope that this blog has assisted you in making an informed decision about pursuing an MBA in Digital Marketing.

We all know that getting an MBA takes a significant amount of time and money. Some of you may not be ready or willing to pursue an MBA in Digital Marketing at this time.

However, this does not preclude you from broadening your horizons. With this Online Digital Marketing Course, you may still start a career in Digital Marketing from the comfort of your own home.

Thank you for taking the time to read this blog. Please let us know about it.

By Admin

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