How to Use Social Listening to Identify Influencers

Start listening to influential people on social media, and you’ll be able to identify who is doing what, what opinion might be popular among different groups, and who might have a strong presence in the industry. Social listening can also provide many other insights about your business that you can use to make strategic decisions. The good news is that plenty of tools for social media listening are easy enough for anyone to use. Let’s explore what to look for, how to reach out, and what you should expect from an influencer.

How to Identify and Advocate or Influencer Using Social Listening

You can identify influencers by observing their online activity and reaching out to them in various ways. The most common way to identify an influencer is to see how many people they’re connected with on social media, which pages or posts generate the most traffic, and which networks they use often. People who connect with many people are usually active online and therefore influential. Still, there are a few other things you might want to consider before you start paying attention to someone on social media.

When Should You Investigate Influencers?

While it’s important to consider many factors when looking for influencers, don’t make social listening to be your only source for identifying influential people. As an entrepreneur, you’ll probably want to look at many different things before determining that someone is an influencer. When you start, you should look at your influencers’ following and engagement levels to see how active they are on social media. After you’ve verified someone as an influencer, it’s time to look at what kind of content they post and the size of their audience.

How to Reach Out to an Influencer

If you’re trying to identify an influencer, you’ll probably want to reach out to them directly. To do this, you’ll have to figure out what networks they use and what type of content they share on social media. It’s easier for influencers to reach out through email. So, if you’re trying to connect with someone active online but you are not very good with social media, reach out through email first.

What to Expect From an Influencer

When you reach out to an influencer, there are a few different things that they might expect from you in return. These things range from free help, content sharing, and free products. Some influencers might appreciate your content or product and share it with their audience, but don’t expect all influencers to do this. 

Others may ask for compensation in return. If you’re looking to invest in influencer marketing, you’ll probably have to consider compensating people at some point or another. Since influencer marketing is usually a long-term venture, it might be better to work out an agreement with the influencer first and then negotiate the financial aspect later.


There are numerous social listening tools, including NetbaseQuid. NetbaseQuid is a social media listening tool that can help you easily identify influencers and reach out to them. The best part about NetbaseQuid is that it’s easy to use and requires no special training. With the right tools and patience, you’ll be able to identify influencers in no time. 

Social listening enables you to identify how to promote your business on social media by leveraging social influencers. It offers valuable information about your competitors’ brands, products and services. You can use this information to make strategic decisions about how you can improve your brand visibility and gain new followers on social media platforms such as Facebook, Twitter, Instagram, Google Plus or LinkedIn.

By Admin

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