How to Choose a Focus Keyphrase for Your Website SEO


Choosing a focus keyphrase for your website can be the most important step in your SEO strategy. A focus keyphrase is the main keyword you are trying to rank for, and it should be present on each page of your website. In this article, we’ll show you how to choose a focus keyphrase and provide a free tool to help with the selection process. Consult Top SEO Agency Sydney for more details.

Step 1: Research Your Topic

Choose a keyword that you are familiar with. This means choosing keywords related to your products or services, like ‘dog training’ if you’re selling dog training courses, or ‘knit sweaters’ if you’re selling knit sweaters as an ecommerce store owner.

Step 2: Analyse Your Competitors

The next step is to analyse your competitors. Look at their websites and try to figure out why they are ranking well in search engines. 

Step 3: Choose Focus Keyphrases for Each Page of Your Website

. You can choose the topic keywords but it is better to go with some of the concrete words related to it rather than whole lines of text. 

Be unique – Your focus keyphrase should be specific and unique to your website; it shouldn’t be found anywhere else on other websites or on Google at large because that would mean someone else is already ranking for those terms (and taking all the traffic).

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Step 4: Check Search Intent

Next, check the search intent of your focus keyphrase. This is what people are really looking for when they type in a certain phrase into Google or another search engine.

Step 5: Check the Difficulty of a Keyphrase

You may have noticed that Google AdWords has a “Sale” section. This is where you can find out about the difficulty of keywords for your business. A low-difficulty score means that it will be easier to rank for this phrase than a high-difficulty score would be.

It’s important to note that there are many factors that influence how difficult it is to rank on Google’s search results pages, such as competition and other websites’ link profiles.

Step 6: Prioritise Your Focus Keyphrases

After you’ve gathered all of this data and analyzed it, it’s time to choose a focus keyphrase. There are several different factors that determine which keyphrase has the biggest impact on your website’s SEO:

Search volume. The search volume for a phrase indicates how many times people search for that phrase every month. Keyphrases with higher search volumes will give you more traffic from Google than keyphrases with lower searches per month.Click-through rate (CTR). 

Step 7: Plan Core Pages and Informational ContentCore pages are the most important pages on your website. They should be optimized for your focus keyphrase, and written with informational content in mind.

Informational content is what you want to attract users to your site that are interested in learning about a specific topic or product. It should be written for them, not for you!

The most important thing is that it’s written for your audience. If you’re selling shoes online, make sure that what you’re offering is valuable information (not just sales pitches). This will help build trust with potential customers who visit the page and make them more likely to buy from you when they see how helpful it has been.


Good luck, and have fun creating your on-page SEO strategy with your focus keyphrases!

By Admin

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