Today, social media is one of the most used platforms for marketing activities. Whether you want to run advertisement campaigns, build brand awareness, or just engage with your customers, social media is the best place to start. As digital marketing is flourishing in the Middle East, social media marketing in Dubai is becoming an attractive prospect for many businesses. However, not all of them realize the full potential of social media and how it can be used to grow your business. This article will explore the various ways in which social media can help your business in Dubai.
Benefits of Social Media Marketing
It is said that more than 80% of social media users follow at least one business on social media. It is no longer a place for just connecting with people. The purpose of social media has changed from earlier times. A number of platforms have emerged today, each with its own unique characteristics. There are image sharing networks like Instagram, video sharing networks like Youtube, blogging sites like Medium, discussion sites like Reddit, etc. Whichever social media platform you choose to market your business on, you can be assured that you will get a lot of benefits, such as:
Create brand awareness
Did you know that there are 9.84 million social media users in the UAE as of 2021? When you create a brand presence on social media, you are capable of reaching out to such a large audience! Over 60% of people report that they got to know about a brand through social media. So, you can see the role it plays in building brand awareness and broadening your business reach. And what’s more, social media marketing is far easier and more convenient than many other digital marketing strategies. If you want to create brand awareness quickly and target a diverse audience, social media is the way to go.
Engage with customers
Knowing what people think of your brand and products is important for any business to grow. One of the best platforms to engage with customers and receive their feedback on your business is social media. You can interact with your customers conveniently and listen to their comments. Moreover, features like polls, short videos, live chat, etc. helps to improve the quality of engagement. When a brand has a social media presence, people generally message there to get a quick response. That shows how ideal a platform social media is for interacting with customers.
Improve website traffic
To drive traffic to your business website, a digital marketing agency in Dubai will use various strategies such as SEO, social media marketing, email marketing, etc. Social media is proven to be really effective in redirecting huge traffic to websites. Moreover, backlinks from social media improve the website domain authority, which can influence the search engine rankings. Sharing informative content about your brand or products, and redirecting people to the website to know more is an effective strategy that is commonly used.
Social media shopping
If you are an eCommerce business, you are missing out on a lot if you aren’t using social media shopping. Social media shopping allows people to purchase directly from social media platforms. They can do browsing, shopping, and payment directly from the platform itself. This growing vertical called social commerce is expected to be a major channel for transactions for eCommerce businesses in the future.
Authentic human connection
People value human connection over anything else. When they hear feedback from other people, it makes more impact than a marketing video you may have taken a lot of effort to create. That is why influencer marketing on social media is such a hot topic in Dubai. Most influencers have a loyal following. When an influencer promotes a brand or a product on social media, their followers find it interesting and check out the brand as they trust the influencers’ words.
Social media marketing is a world on its own. There is so much potential to it, that exploring the strategy alone could help your business grow tremendously within a matter of months. Most digital marketing agencies offer SEO Dubai services and social media marketing as their core services. With these strategies, your business will definitely flourish in the UAE market.