How Hotels Should be Using Technology to Improve Customer Experience


Hotels are a business that has been around for as long as people have been traveling. Hotels have had to figure out how to compete with each other and keep up with the latest technology trends to stay relevant in an industry that is constantly changing. 

The hospitality industry has always been one of those places where you can see the newest technologies before anyone else because of all the new things that hotels need to implement daily. Customer experience is a key factor. By utilizing new technologies and techniques to provide quality service, hotel guests’ experiences can be elevated to a new level, resulting in increased reservations and revenue. This makes it easy for hotel owners and staff members to be early adopters when it comes down to implementing new tech into their hotels. 

The following list will give you some ideas on how hotels can use technology to improve their customers’ experience:

Smart Self-Check-In

The ability to check in online is a huge convenience for both the guest and the hotel. The guest can have their room ready before they arrive, and it eliminates the need for an employee to be at the front desk.

However, there are some drawbacks when it comes to self-check-in. Guests may not know where their keys are or how to access their room without assistance from an employee. Additionally, many guests will want assistance with heavy luggage and other items even if they have checked in online ahead of time because they are unfamiliar with their surroundings or simply do not feel comfortable navigating by themselves.

Hotels can help mitigate these issues by providing training on how to navigate through self-check-in so that employees know what questions guests might ask if they get lost along the way (i.e., “Where is my room?”). They also need to ensure that there is signage near elevators and stairways explaining where rooms are located for people who aren’t familiar with them yet still want help finding them quickly if necessary.”

Dynamic Pricing Models

Dynamic pricing strategies have been around for years, but they are becoming increasingly popular in the hotel industry. Dynamic pricing is a way to maximize revenue by charging customers different prices based on supply and demand.

For example, if you are visiting New York City during the off-season (meaning it is not summer), you will likely pay less than someone who visits during the peak tourist season (like July and August). The same goes for hotels: if there are plenty of rooms available, it will be cheaper than if all the rooms are booked.

Dynamic pricing models allow hotels to further increase sales by taking advantage of consumers’ willingness to splurge on expensive hotel experiences when they feel like they’re getting a good deal—and this has some great benefits for both businesses and customers alike!

Better Internet Connection

To increase customer satisfaction, you need to take a hands-on approach. Your guests are not going to be satisfied with the internet connection unless you try to improve it.

It is not just about providing free internet access; it is also about providing fast and reliable connections that work well in both public areas and private rooms. For example, if your guests are using the hotel lobby as their main source of Wi-Fi and are having trouble connecting because of weak signals or constantly dropping connections, they may want someplace else where they can get online without interruption. If this happens often enough at your hotel, then you could lose clients who would have otherwise been loyal guests if only they could get decent service while staying there!

Implementing Smart Room Technologies

Smart room technologies are becoming more and more common in hotels, but not all properties have adopted them. If you’re a hotel owner or manager, consider these four reasons why implementing smart room technology may be worth the investment:

  • Smart rooms can help increase your guests’ satisfaction with their stay. Many hotels offer free internet access to their guests as a standard service; this means that the guest does not have to worry about logging into their laptop or tablet for connectivity. One survey found that people who stayed at hotels with free internet access were less likely to say they were “unhappy” with their overall experience—and guests who did not have free Wi-Fi were much more likely to say they had an unsatisfying stay overall compared to those who did!
  • They allow for better communication between you and your customers outside of work hours. You can easily send out emails regarding upcoming events or other information without having to send snail mail letters every week or so (which is expensive!). This will save money in postage costs while also getting important information into customers’ hands faster than ever before possible–which means less time spent waiting around wondering if they will get something mailed out soon enough.

Virtual Concierge for Guests

With the rising cost of customer service and the demand for more personalized experiences, it is easy to see why hotel guests are looking for more ways to connect with hotels. As a result, hotels should consider virtual concierge services as an opportunity to reinvent their customer experience by providing information about local attractions and restaurants that guests can access through smart devices.

A well-designed virtual concierge will provide information on everything from local weather reports or nearby events to transportation options and activities—all at the touch of a button. This can include anything from arranging day trips around town to finding out where you can get your favorite coffee or dessert. Because these services are accessible anywhere in real-time via digital channels like text messages or social media, they allow guests with busy lifestyles (and even those without) an easy way to access valuable insights without having to interrupt their day-to-day routine by calling a front desk agent.

Automated Customer Support Systems

Hotels can take advantage of the power of automation by using it to provide customer service 24/7. This can be helpful for hotels that are large or small, as they all have access to modern technology and software, allowing them to implement this form of customer service. 

These systems enable hotel staff to focus on tasks that require human interaction while still providing customers with answers and solutions when they need them most. Additionally, these automated systems save money by allowing hotels to reduce the amount of time that their employees spend answering calls or responding via email, which means less overtime pay for the staff and more affordable prices for guests.

One of the best International Management companies with 6 properties under the newly introduced names STORY Hotels and Resorts and CUE Hotels. According to a release, STORY Hospitality is an integrated and unique hospitality management platform that seeks to create the greatest service culture while giving a transforming and inspired guest experience. It ensures that every guest experiences best while visiting or traveling around. 

 Final words 

As you can see, the future of hotels is bright and exciting. There are many ways technology can help improve business as well as customer satisfaction. The most important thing to remember is that you don’t have to do it all at once; experiment with different options until you find what works best for your guest.

By sameer

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