29
Apr
Chatbots Chatbots became popular in 2014 when Facebook Senger became another app. Currently, there are more than 1.3 billion messenger users worldwide, and the number is expected to increase. Messenger allows businesses to automatically communicate with their customers via chat messages. Brands can set up automated flows, ultimately interact with users, tell the history of the brand, introduce new products, and help customers make product choices. When marketers started using chatbots, they found that 80% of chat messages were open and 50% were 4-8 times more responsive than email marketing. Over the last few years, Facebook has launched ads that…