Although learning how to live stream can be frightening. But ignoring the marketing chances and advantages it provides for your brand and organization is insane.
Do you want to go beyond your written content to engage your audience? A live video is preferred by 80% of brand viewers over reading a blog post. Using social media to reach out? The organic reach of live videos is more than double that of photo posts.
This post will go through the advantages of live streaming, the platforms and equipment you can use, and the different types of streams you may host to help you get the most out of it. Continue reading to learn why, what, and how to live stream to increase your marketing efforts.
What’s The Point Of Live Streaming?
Live streaming is still in its infancy, with a boom in what the general public can accomplish in the previous several years in particular.
Anyone with a mobile phone, laptop with a high quality camera by webcam manufacturer Telycam, or computer may now set up and stream a news story, or join one to watch and talk to the presenter. News stories are brought to life, presenting various perspectives on an event, as well as confusion and other issues.
So why not make the most of it?
How Small Business Owners Can Benefit From Live Streaming
Let’s have a look at the key benefits of live streaming if you are a small business owner:
1. You’re Able To Reach A Larger Audience.
Filter bubbles, news and content echo chambers formed by algorithms, are built into social media by design. Simply put, if you enjoy and connect with a certain type of material or topic, you’ll see more of it.
Knowing this, breaking into people’s bubbles and exposing them to your carefully designed information is difficult.
In other words, if you’re using social media to promote your business, live videos will earn you more than twice as much exposure as a snapshot post (to both current and new audience members).
2. It Helps Viewers Form Bonds With One Another
Live videos can help you create deep relationships with your audience, depending on the type of stream you broadcast. They’ll be able to see and speak with you in real-time, humanizing both your content and your company.
For example, if you are one of the medical injection molding companies, you might want to spread the word to more plastic goods suppliers or talk to them all at once for better deals. In this case, live video can share bulk information to several of your target audience in less time.
This is especially true if you’re broadcasting while interacting with the comments or chat feed. By replying to viewers, you demonstrate that you are paying attention to them, and they will remember the experience and the arguments you made as a result.
3. Streaming On A Regular Basis Forces You To Organise Your Time
Those who plan out a steady schedule with the occasional spur-of-the-moment stream get the best results when live streaming. Your audience can make a note of when you’ll be live and/or set aside time to watch you if they know when you’ll be live.
To accomplish so, you must be able to efficiently manage your time.
4. Your Company’s Values And Message Are Reinforced Through Streaming
It’s critical to have a unified narrative behind your business, a rallying cry that demonstrates exactly what you stand for. Unfortunately, if numerous people are representing you publicly (for example, five different live stream hosts), the message may be diluted due to diverse attitudes and approaches to your audience.
While this is a disadvantage, you’ll have to clearly stamp out your values sooner or later, and there’s no better way to do so than by live broadcasting.
Streaming often (and especially with numerous hosts) encourages you to consider how you’ll promote your organization, event, and team in general, much like time management. As a result, your company as a whole will gain clarity just by having something to focus on.
Platforms For Live Streaming
There are a variety of places where you can set up your live video. However, the length and features vary based on which option you select. The following are some of the greatest platforms to consider:
1. Facebook Live
You can start your live streaming on Facebook, which is one of the most popular sites due to its ability to reach a larger audience. It is also the simplest yet most powerful one.
If you’re looking for a live streaming platform, especially for video gamers, this is the most popular and well-known. Twitch has a larger audience of gamers, so if you’re thinking about it, that’s an option for your bright gaming future.
3. Instagram Live
Instagram Live, on the other hand, is a popular, easy, and straightforward choice for live streaming. It’s because of the app since they place a greater emphasis on live content on their platform, which you won’t see on Facebook.
4. YouTube Live
Youtube has also enabled live streaming, which you may set up in addition to publishing ordinary videos.The live broadcast also has other advantages, such as being searchable on the platform.
Live streaming is quickly becoming the next big thing in the corporate world all over the world. Brands ranging from jewellery safes manufacturers to jewellery sellers, all can use the potential of live streaming to better and enhance their communication with their target audience and increase sales.
By incorporating this into your marketing efforts, you can increase audience engagement and participation as well as spare business.