9 Principles of Exceptional Web Design

web Design

Do you wonder why some websites rank higher than others? Or why a website is more visually appealing than another? It is the handiwork of a website designer. A web designer is responsible for not only the visual appeal but also the functionality of a website.

If designing a website is what you want to take up as a career, then having knowledge of the principles of a good web design is must. Let us find out what these are.

9 Principles of Exceptional Web Design

Any web design must fulfill the intended function of conveying the right message to the target audience. There are many factors like typography, consistency, colors, imagery, simplicity, and functionality which impact a website design. The web designing training in Zirakpur can help you understand how to create a web design that turns heads.

That said, let us check out the nine principles of an exceptional web design.

1. Website Purpose

Your website must fulfill the needs of the end-user. Setting a clear intention on all pages helps the end-user interact with what you have to offer. Have clear answer to questions like:

  • What is the purpose of your website?

  • Are you offering practical information like a how to guide?

  • Is it an entertainment website ike sports or are you selling a product?

Apart from these, every website serves a different purpose. However, there are some core purposes which remain the same. These include:

  • The expertise

  • Building reputation

  • Generating leads

  • Sales and After sale support

2. Simplicity

When you are working on the UX (user-experience) and usability of the website, simplicity is the key. Apart from this, given below are a few ways through which you can achieve this goal.

  • Color

    Colors help evoke an emotional response from the end-user. Choose a color palette that influences how a customer responds towards your website. Web design experts recommend that you keep the color selection to a maximum of five.

  • Typography

    This is an important element of website design. Using the right typography can help you grab the attention of the website visitor. It presents an excellent visual interpretation of your brand to the target audience. Join the web designing training in Zirakpur to understand more about typography.

  • Imagery

    Imagery consists of every visual element you use during website design. It includes still photography, video, illustration, and all forms of graphics. For a website design to be visually appealing you should use high-quality images. Doing this reflects professionalism in your work as a website designer.

3. Navigation

Navigation is how the online visitor interacts with the website and how they find what they are looking for. Website navigation is the key to retaining an online visitor. A website with poor navigation will drive the user away to another website.

As a website designer, it is your job to ensure the navigation is simple, intuitive and same for every web page.

4. Visual Hierarchy

Visual hierarchy refers to the arrangement of different elements according to a specific order. You can do this using size, color, imagery, contrast, whitespace, typography, texture, and style. However, the most important function of visual hierarchy is establishing a focal point.

It helps the online visitor know where they can find the vital information. The web designing training in Zirakpur can help you learn visual hierarchy in relation to website design.

5. F-Shaped Reading Pattern

F-shaped reading pattern is how the website visitor reads text on a web page. Many studies have found that most of what people see on a website is in the top and left area of the screen.

The F-shaped layout mimics the natural pattern of reading. A great website design works according to the natural reading pattern of an online user.

6. The Content

An exceptional website design is not only about great visual appeal. It also has content that makes the website visitor come back for more. You should use compelling language which attracts the attention of the online user and convert prospects into permanent customers. The web designing training in Zirakpur will teach you how to write quality content that is not only grammatically correct but also grabs the online user’s attention.

7. Loading Time

Do you know the average time a good website takes to load up? It is a maximum of 2 or 3 seconds. Any longer than that and the user will go to another page to look for the same information. You can ensure a faster loading time by optimizing web images. These will help the web page load up in the intended time frame.

8. Grid Layout

Grids help structure the web page design and keep the content organized. It aligns different elements of a webpage to keeps it clean. Using a grid-based layout for a website keeps it clean and gives it a proper structure with the right columns and sections.

Together all these combine to create a website that impresses the online user. Join the web designing training in Zirakpur to learn how to create the perfect grid layout for a webpage.

9. Mobile-Frienliness

With more online users having a smartphone, creating a website that works only on desktops does not works anymore. You should develop a website that offers a responsive layout where the web page adjusts easily to any screen size.


Creating an exceptional web page requires a certain skill set. Join the web designing training in Zirakpur to understand everything there is to know about website design.

By Admin

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