7 Steps to Start an eCommerce Business in Dubai

The pandemic has caused several changes in the business environment worldwide. One of the most noticeable changes was the shift towards eCommerce. According to research, 53% of people in the Middle East and North African (MENA) region report that they shop online more now than before the pandemic. UAE has one of the largest eCommerce markets in the region and Dubai is at the core, with more than 60% of buyers located in this emirate. 

Starting an eCommerce business in Dubai is a wonderful opportunity right now. By 2025, the eCommerce market in Dubai is expected to reach USD 8 billion. So, how do you start an eCommerce business in Dubai? What are the steps you need to take? Let’s take a look! 

Step 1: Find your niche

So, you have decided to start selling in Dubai– great! Now, what products will you sell? Choosing your niche is very important as the success, growth, and sales of your eCommerce business hugely depend on it. While choosing your product, do a lot of research. Identify the market trends, customer needs, your interest, competition, etc., and then choose one niche that is exciting and feels like a good opportunity. 

Step 2: Buy a domain

A domain is key in an eCommerce business– it is the address through which people will access your eCommerce site. To buy your domain, you can go to GoDaddy, BlueHost, Google Domains, Hover, etc. You can type your preferred domain name and buy one according to its availability. If the domain name you want is taken, you will be given suggestions of similar domain names, from which you can choose. For your online business in Dubai, it’s best to choose .com or .ae domains. 

Step 3: Get an eCommerce license

If you are selling physical products online, then having an eCommerce license is a must. Most small businesses choose to register as a Limited Liability Company (LLC). Depending on your circumstances, you can choose your license type. Your residency status, business structure, business activities- all these influence your choice. You need to know that if you are selling services or digital products through your eCommerce platform, you don’t need an eCommerce license. 

Step 4: Select your eCommerce platform

An eCommerce platform is the backbone of your online business. It is software that allows eCommerce store owners to host and manage their online business. There are several eCommerce platforms available and you can choose one that suits your needs the best. Some of the most popular eCommerce platforms are Shopify, BigCommerce, Magento, and WooCommerce. These platforms make setting up an eCommerce store quick, cost-effective, and simple. Depending on your technical efficiency, budget, and resources you can choose one platform for your store. 

Step 5: Work on your brand design 

Developing a brand design is as important as choosing your niche. A good brand design has the potential to make or break your eCommerce business. It’s best to hire an experienced eCommerce web design agency in Dubai to build your brand identity. The design should convey your business values and message. To create a memorable impression among the audience and to stand out among the high competition, an excellent brand design is key. 

Step 6: Create your website

Now that you have the domain name and the brand identity sorted, it’s time to work on website development. Depending on the eCommerce platform you have chosen, your requirements for developing the website will vary. Some platforms may require technically skilled persons while others may enable anyone to build websites. When creating your website, you should prioritize factors such as page loading speed, responsive design, content, design, etc. 

Step 7: Market your eCommerce business

As competition in the eCommerce sector is high, for your business to grow and prosper, marketing is a must. You may be selling unique products, but if you don’t market them, how will people know? Digital marketing is essential to drive traffic to your website and increase engagement. Social media marketing, SEO, email marketing, SEM – all these are digital marketing strategies that you should try out for your business. 

If you follow these seven steps, you can set up your eCommerce store easily. If you get stuck at any stage, don’t hesitate to get help from industry experts. Contact a reliable web design Dubai agency today and set your plan to action! 


By Arslan Shah

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